Who are Virtue products for?

1 min. readlast update: 10.17.2023

Virtue® has cracked the code for healthy hair. Virtue products address the cause – so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage – the root cause of every major hair issue. 

Was this article helpful?