Why do Virtue formulas feel different?

1 min. readlast update: 10.17.2023

Because of the power and pureness of our key ingredient, Alpha Keratin 60ku®, our formulas “feel” different. With our whole protein, our formulas feel richer. Yet once our protein self-regulates and bonds where needed, everything else is rinsed away, leaving the hair weightless and healthier. 

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