Why do Virtue formulas feel different?

1 min. readlast update: 01.29.2025

Our formulas “feel” different because of the power and pureness of our key ingredient, Alpha Keratin 60ku®. This whole protein makes our formulas feel richer, and once this protein self regulates and bonds where needed, everything else is rinsed away, leaving the hair weightless and healthier.

 

Was this article helpful?