Help CenterSulfate-free shampoos generally do not yield as rich and luxurious foaming properties as sulfate-containing shampoo; they tend to “break down” and distribute throughout the hair and scalp less easily than sulfate-containing shampoos. At Virtue®, our team consists of some of the leading hair care cosmetic formulators who have worked diligently for years to launch such richly lathering sulfate-free shampoos. That, in combination with new technology in sulfate-free surfactants (cleansers) over the past few years, has resulted in such richly foaming (concentrated) formulas that are neither stripping nor drying.