How is Virtue®️’s patented and proprietary Alpha Keratin 60ku®️ especially beneficial in this formula?

To maximize the performance, efficacy, and results of ColorKick®️ Illuminating Mask, our Alpha Keratin 60ku®️ is paired with anti-brassiness, anti-yellowing, toning, and radiance-enhancing ingredients while simultaneously repairing damage from color treatments, UV exposure, chemical processing, heat styling/thermal tools, and other environmental aggressors.