These products are targeting the scalp specifically, so what do they do for the hair?

All of these products are formulated to benefit both scalp and hair. 

Like all other Virtue® products, the Scalp Remedy Shampoo & Conditioner and Exfoliating Scalp Scrub are supercharged with either our patented Alpha Keratin 60ku® and Alpha Keratin 60ku® Clinical molecules. Both are reparative proteins that leave hair softer, smoother, thicker, and healthier.