Optimal pH for de-brassing and removing yellowing and the scalp pH is between 5.50-6.00. The ColorKick® Illuminating Mask is pH balanced to maximize efficacy of our patented and proprietary Alpha Keratin 60ku®️.

Optimal pH for de-brassing and removing yellowing and the scalp pH is between 5.50-6.00. The ColorKick® Illuminating Mask is pH balanced to maximize efficacy of our patented and proprietary Alpha Keratin 60ku®️.


What is the pH?

What ingredients reduce yellow tones and remove brassiness?

How is Virtue®️’s patented and proprietary Alpha Keratin 60ku®️ especially beneficial in this formula?

How does the Virtue®️ ColorKick Illuminating Mask compare to other purple masks on the market?

Will Virtue®️’s ColorKick®️ Illuminating Mask enhance color vibrancy in addition to neutralizing brassiness and yellowing?

Will continued use of  Virtue®️’s ColorKick®️ Illuminating Mask improve protection from brassiness and yellowing over time?

Will the purple in ColorKick®️ Illuminating Mask deposit color, tint, or stain light blonde or silver hair if used too frequently or left on for too long?

Is this mask suitable for all hair types/colors?

Is this mask suitable for natural shades of blonde and silver, as well as single process color or highlighted hair? 

Does ColorKick®️ Illuminating Mask provide heat protection?

Is the ColorKick®️ Illuminating Mask formula “clean”?

Is ColorKick®️ Illuminating Mask formula vegan?

Is ColorKick®️ Illuminating Mask formula gluten free?

Is there a suggested usage or amount of time to work through the hair for maximum benefit?

How much ColorKick®️ Illuminating Mask should I use?

How often do you recommend using Virtue®️’s Illuminating Mask for optimal de-brassing and neutralizing yellowing?

Can I use ColorKick®️ Illuminating Mask daily if I like?

Will ColorKick®️ Illuminating Mask strip or distort color if used too frequently?

Which Virtue®️ shampoo do you recommend using on the alternate days when not using Virtue®️’s Illuminating Mask? 

Can I apply ColorKick®️ Illuminating Mask on dry hair? How long should I leave it on before rinsing?

Can I use ColorKick®️ Illuminating Mask on my extensions?

I left ColorKick®️ Illuminating Mask in too long. What do I do?

What is the fragrance profile / description in ColorKick®️ Illuminating Mask?

Will it buildup in my hair? 

Will it affect the lifting process or color depositing the next time my stylist colors or highlights my hair? 

Can I use the ColorKick®️ Illuminating Mask with other purple shampoos and conditioners?

How do the results of  ColorKick®️ Illuminating Mask differ from the other Virtue masks?

ColorKick®️ Illuminating Mask