What makes these Curl products different from what is already on the market?

Virtue®’s patented and proprietary Alpha Keratin 60ku® provides targeted repair to the most damaged areas of the hair. This is particularly beneficial to textured hair that is coarse and prone to breakage. Virtue is also the only premium curl line free of the Big Six chemicals: parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Additionally, Virtue’s Curl products are formulated with a blend of ingredients that add sheer hydration to facilitate curl formation without weighing down curls, and with plant-derived polymers that provide curl memory.