Will continued use of Virtue®️’s ColorKick®️ Illuminating Mask improve protection from brassiness and yellowing over time?

1 min. readlast update: 02.28.2025

Yes. Hair fade is caused by a multitude of daily factors like UV exposure, heat styling, and other environmental aggressors. In addition to keeping strands strong, hydrated, and healthy with our patented protein, we utilize specialty ingredients to help protect hair from oxidation due to UV and heat damage such as:

Mullein Flowers Specialty Natural Active

Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.

 

Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract

Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.

 

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