By using only natural colorants this formula is very different from others, we are not altering hair color, just brightening and toning in between color.

By using only natural colorants this formula is very different from others, we are not altering hair color, just brightening and toning in between color.


Will Virtue®️’s ColorKick®️ Illuminating Mask enhance color vibrancy in addition to neutralizing brassiness and yellowing?

What ingredients reduce yellow tones and remove brassiness?

How is Virtue®️’s patented and proprietary Alpha Keratin 60ku®️ especially beneficial in this formula?

How does the Virtue®️ ColorKick Illuminating Mask compare to other purple masks on the market?

Will continued use of  Virtue®️’s ColorKick®️ Illuminating Mask improve protection from brassiness and yellowing over time?

Will the purple in ColorKick®️ Illuminating Mask deposit color, tint, or stain light blonde or silver hair if used too frequently or left on for too long?

Is this mask suitable for all hair types/colors?

Is this mask suitable for natural shades of blonde and silver, as well as single process color or highlighted hair? 

Does ColorKick®️ Illuminating Mask provide heat protection?

Is the ColorKick®️ Illuminating Mask formula “clean”?

Is ColorKick®️ Illuminating Mask formula vegan?

Is ColorKick®️ Illuminating Mask formula gluten free?

Is there a suggested usage or amount of time to work through the hair for maximum benefit?

How much ColorKick®️ Illuminating Mask should I use?

How often do you recommend using Virtue®️’s Illuminating Mask for optimal de-brassing and neutralizing yellowing?

Can I use ColorKick®️ Illuminating Mask daily if I like?

Will ColorKick®️ Illuminating Mask strip or distort color if used too frequently?

Which Virtue®️ shampoo do you recommend using on the alternate days when not using Virtue®️’s Illuminating Mask? 

Can I apply ColorKick®️ Illuminating Mask on dry hair? How long should I leave it on before rinsing?

Can I use ColorKick®️ Illuminating Mask on my extensions?

I left ColorKick®️ Illuminating Mask in too long. What do I do?

What is the fragrance profile / description in ColorKick®️ Illuminating Mask?

What is the pH?

Will it buildup in my hair? 

Will it affect the lifting process or color depositing the next time my stylist colors or highlights my hair? 

Can I use the ColorKick®️ Illuminating Mask with other purple shampoos and conditioners?

How do the results of  ColorKick®️ Illuminating Mask differ from the other Virtue masks?

ColorKick®️ Illuminating Mask